Why Raw?
Animals were born to eat genuine, raw, wholesome food. Deep inside their DNA, cats and dogs of every size, shape and breed are programmed for an ideal diet.
Like their close cousin, the wolf, dogs are carnivores and raw meat is what they were born to eat. Cats are obligate carnivores, which means they must eat meat to survive.
A raw diet with all the nutrients intact gives cats and dogs the essential protein, vitamins, and minerals they need for energy, vitality and health. For bright eyes and shiny coats. For strong, healthy teeth and bones. A raw diet mimics the simplicity of nature.
Dogs and cats and their very simple and short digestive systems are extremely resistant to bacteria so it’s perfectly safe and natural to feed your pet a raw meat diet.